05 — Social media
A consistent presence that doesn't become your second job.
Showing up regularly and sounding like yourself builds trust. I plan, create, schedule and publish your organic content, and look after the conversation around it, so your channels stay active and on-brand.
The short answer
Agency Zero manages social media for small businesses in York, PA and nearby: a planned content calendar, on-brand posts, and community replies so your channels stay active without becoming your second job.
Serving York, PA and nearby — see the areas I cover
Who it's for
- —Businesses who know they should post but don't have the time
- —Brands whose channels look inconsistent or dormant
- —Teams who want content planned around real goals
- —Owners who need someone to keep the conversation going
What's included
- Content strategy
- Themes, formats and a calendar tied to what your business needs.
- Content creation
- Graphics, short-form video and copy produced in your brand voice.
- Scheduling & publishing
- Consistent posting across the platforms that matter to you.
- Community management
- Replies, comments and messages handled with care.
- Approvals
- A simple review step so nothing goes live without your say.
- Reporting
- Reach, engagement and what to do more (or less) of.
How it works
01
Understand
Brand, audience and what success looks like.
02
Plan
A content calendar you can see and approve.
03
Produce
Content created in batches, consistent in look and voice.
04
Publish & learn
Posting, engagement and monthly review.
Questions
Typically Instagram and Facebook, and where it suits the business also TikTok, LinkedIn and YouTube Shorts. I recommend platforms by where your customers actually spend time, not by what is fashionable, and it is fine to start with one.
Yes. You see the plan and the content before it is published, and you can ask for changes. Once we know each other's taste you can choose lighter approvals, but nothing goes out without your agreement.
I use proper delegated access, such as Meta Business access, so you keep ownership. I never need your passwords, and you can remove my access whenever you like.
That depends on the plan, but it is agreed in advance as a clear number of posts, reels or stories per month. Content is planned as a calendar, so you can see what is coming and why.
Very well. A shoot day can produce weeks of short videos and photos, which are then edited and scheduled across your channels. See Video and content for how that works.
I can. Community replies keep a business feeling alive, and I can handle comments and routine messages in your tone while passing anything important or sensitive back to you.
Agency Zero provides social media management for York, PA small businesses: a content calendar, on-brand posts and short-form video, and community replies. You work with one person, Luke Knight, who plans and produces the content.
A social media manager plans what to post, creates or edits the content, publishes it on a schedule, replies to comments and messages, and reports on what is working. The point is a consistent, professional presence that brings in enquiries without you having to do it yourself.
Instagram and Facebook are the main focus because they work well for local businesses, with TikTok, LinkedIn and YouTube added when your customers use them. I would rather do two platforms well than five badly.
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